Wednesday, May 28, 2008

Legal Branding- Power of Name Recognition

Everyone in the marketing industry knows how important branding is; how important name recognition is. Building name recognition is not just for Coca Cola anymore. Branding is a phenomenon catching on fast and furious in the legal industry. At Media Masters we know this already and we offer reputation branding for attorneys and law firms. In fact, it's an aspect of our business that's growing fast and keeping us very busy.

Just yesterday I read an article in the Houston Chronicle by Mary Flood entitled "Building a Legal Brand." The article focuses on law firms cutting down their names to just one name. Goodbye Sutherland Asbill & Brennan, hello Sutherland. Goodbye Winstead Sechrest & Minick, hello Winstead. You get the picture.

Law firms are a business. To thrive in todays ever changing, tech savvy, global economy then branding is the way to go. What does your firm name say about you?

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