Tuesday, July 1, 2008

Branding Your Expertise, Not Your Logo Part II

To continue with the nuggets of wisdom on business development shared by Kevin O'Keefe of Real Lawyers Have Blogs, currently there are 2,000 law blogs on the Internet. Four new law blogs are added each day.

O'Keefe described blogs at the State Bar of Texas CLE last week as a huge rotary meeting. More reporters are using blogs as resources for investigative reporting and background research. O'Keefe and his blog posting have been quoted in the New York Times, Wall Street Journal and many other online publications.

The method investigative reporters are using that directs them to lawyer blogs, according to Kevin O'Keefe is through RSS feeds. Many journalists simply utilize the Google reader to track blog mentions for topics they are interested in. The ranking or importance of a blog is dependent on the number of incoming links. Just like a website, the number of visitors to the blog and incoming links to the blog determine its importance.

Some tips on improving the ranking of your blog via incoming links coming tomorrow...

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