Tuesday, September 9, 2008

Driving Attorneys Search Marketing

LexisNexis(R) and Clickable today announced an agreement to offer end-to-end Internet marketing solutions to law firms interested in lead generation using online paid search techniques.

This is from their press release:

The venture brings enhanced client services to attorneys seeking to grow their businesses through search marketing and measurable client acquisition. Search engine marketing spending is expected to grow to $25.2 billion by 2011 in North America with 86 percent growth in pay-per-click advertising, according to a 2007 forecast by the Search Engine Marketing Professional Organization (SEMPO).

LexisNexis customers will benefit from Clickable's powerful search marketing solution and expertise. Unique benefits of the partnership include:
-- Legal Search Engine Marketing Expertise -- The deep knowledge of legal advertising from LexisNexis helps firms target the highest converting keywords that match firms' marketing goals.

-- Instant Activation & Results -- Quick and easy signup, and immediate lead generation based on attorneys' business goals, through the Clickable solution.
-- Analytics, Optimization & Reports -- Tracking and optimization through proper campaign structure and effective landing pages, with daily performance metrics across major search engines like Google and Yahoo.

As the first-mover in the search marketing arena five years ago, LexisNexis is the only legal vertical services provider to deliver 'paid search' search engine marketing solutions. By forging a partnership with Clickable, attorneys will benefit by increasing measurable leads based on the combined expertise of both companies.

"The explosion in search marketing offers attorneys an opportunity to use this proven approach to generate untapped leads," said Maia Benson, director of SEO/SEM, at LexisNexis. "The collective expertise of LexisNexis and Clickable will give users confidence to use the power of the Web for business development."
"Clickable is transforming lead generation for small and midsize businesses with the first solution to make search marketing simple, instant and profitable," said David S. Kidder, Clickable CEO and cofounder. "With the LexisNexis and Clickable offering, attorneys now can grow their businesses by connecting with people who are actively searching the Web for legal services. This venture demonstrates the simplicity, scale and effectiveness Clickable can deliver to other premium industry service providers."

For further information, visit www.lexisnexis.clickable.com.

No comments: