Friday, November 7, 2008

The Ultimate Website Example

Many political pundits believe it was Barack Obama' Chief Campaign strategist, David Plouffe who can take a bulk of the credit for his election. How Plouffe did it is a process that should be studied by communications experts for years to come. Plouffe not only utilized web 2.0 techniques, he embraced them and redefined what a campaign for the Presidency could look like. Even though the campaign is over Plouffe's winning strategy is still being utilized by the administration. Case in point:

This website is incredibly clean, simple and user-friendly. It is familiar to those who visited the campaign website. The site allows the viewer to get a real-time look at the formation of Obama's administration as it happens. Features include uploaded speeches, a newsroom, a place to apply for a job, volunteer opportunities, bios of appointees, the administration's agenda and time lines for completion, a blog, upcoming events and a transition directory. There is even an opportunity for the visitor to weigh in on what they'd like to see in a section called:

It’s Your America: Share Your Ideas

The story of the campaign and this historic moment has been your story. Share your story and your ideas, and be part of bringing positive lasting change to this country.

This website is the penultimate example of how to cut out the media and share you and your Firm's message to the target market. No misquotes, no chance for spin, just direct interactive information. Check it out!

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