Get More Bang From Your PR Buck

An economic slowdown is the free market's nudge for law firms to make their marketing adn PR efforts more strategic and efficient. Here are three tips for getting the most bang from your buck during bearish times.

1. Measure your effectiveness and allocate resources properly. Determine how useful your firm's current PR results are at incluencing developing business. Without this knowledge you won't know what areas to invest more heavily in and which to cut back on.
2. Create branded content. Create branded marketing vehicles such as annual industry surveys, industry briefing reports, quarterly roundt able discussions, etc. To determine which vehicle will best benefit your target audience- do an informal survey. The first year try a few different ones, then measure the audience's reaction to choose the favorite.
3. Delegate to outside specialists. Outside experts should be brought in to support in-house personnel on robust or sensitive projects.

Stay tuned for the next three tips tomorrow!

(Special thanks to the Legal Marketing Association's John Hellerman for contributing to this post)