Rogue Employees and You Tube: Recipe For Disaster

Two Dominos Pizza employees posted this video on YouTube April 13. It was briefly removed and then re-uploaded. It shows them doing disgusting things to food they say will soon be eaten by customers.

Sick.

WARNING: If you eat at Dominos Pizza this will disgust you. Also, if you are a human being, this will disgust you.

UPDATE 2: Kristy from the video is claiming the whole thing was a prank and none of that food was sent to customers. (Uh-huh.) Meanwhile, Dominos VP of Communications Tim McIntyre responded to an e-mail from a reader of The Consumerist blog about the incident.

"Our chief of security has spoken to the franchise owner this morning, who was dumbfounded, to say the least. He has told us that he will be terminating their employment today. The "challenge" that comes with the freedom of the internet is that any idiot with a camera and an internet link can do stuff like this - and ruin the reputation of a brand that's nearly 50 years old, and the reputations of 125,000 hard-working men and women across the nation and in 60 countries around the world."

As an attorney- how do you prepare your clients ahead of time for this kind of potential PR disaster?

1. Encourage your client to create a company "Social Media" policy clearly defining what is allowed and not allowed while wearing company logos, operating on company property or talking about company issues.
2. Make sure the company policies have "teeth". If an employee signs these agreements there must be clear consequences for violating them.
3. Constantly monitor videos, news alerts and postings tagged with the company name.