Seven is the lucky number when prospecting...

Saw this on the Rainmaker Blog... check it out...

Law firm marketing can be made successful. Notice I said “successful,” not easy. The truth is, when done correctly, law firm marketing is a complex endeavor that requires diligence, consistency and commitment. Only then is there a good chance that it will be successful, too.
Consider the following statistics regarding contact with prospective clients:

48% of lawyers give-up after the first contact.
25% give up after the second contact.
12% give-up after the third contact.
5% give-up after the fourth contact.

In other words, 9 out of 10 prospective clients are never followed-up with more than 4 times.
This amounts to leaving money on the table. Why? Because legal marketing statistics also show that it takes an average of 7 contacts to enroll a new client. This is “The Law of 7.”

If you want your law firm marketing to be successful, you must obey “The Law of 7.”
You’re probably thinking right now, “I know I should connect frequently and consistently with my prospective clients, but don’t have the time.”

True. That’s why you should also connect automatically with those clients. It’s essential you leverage the power of technology to build relationships with your prospects.

Then what you need is a strategy and a process that leverages the most recent advancements in technology (autoresponders, social media, blogs, for example) to simplify and automate your marketing efforts, building rock solid, long-term relationships and helping you earn more, work less and spend time doing what you love to do.