This is an interesting story we recently saw in B2B Magazine. Apparently, OtterBox, a Fort Collins, Colorado-based manufacturer of laptop, PDA and smartphone cases believes public relations is more improtant than advertising and they are putting their time and effort where it matters. Gone are the days of the stodgy- easily ignored press release. Welcome e-newsletters sent directly to the individuals OtterBox wants to communicate with. What resulted was a digest of information sent to reporters, bloggers and Web site editors.
We've been preaching the gospel of the e-newsletter for years and we recommend Vertical Response for anyone looking to start one. It is super easy to create newsletter with many of their handy templates, easy to upload contact databases for distribution and cheap cheap cheap!
Check them out- click here.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment