Top Five Tips for Higher SEO Rankings with Bing

Bing is a new search engine that Microsoft has come out with and in our constant goal of staying ahead of new technology we haev been closely tracking its popularity. If you decide the work on improving your success on Bing here are some tactics to employ:

• Backlinks While backlinks are still used in the bing algorithm, it seems not to the same level as Google. Backlink counts for top 10 sites in Bing are much lower than Google, suggesting less importance.

• Anchor Text It seems that Bing focuses more heavily on links with relevant anchor text, so that should influence your linking strategy - get your text anchor text right.

• Onpage Optimization One of the more contensious factors, but many SEO experts believe Bing is weighting more heavily towards on-page optimization. Not sure this will remain the case, if in fact it is the case.
• • Keywords in URLs add significant ranking benefits
  • Title Tags are as important as always
  Internal link anchor text seems to add significant weight to content relevance.
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• Age & Authority It appears that Bing places a higher weighting on site/domain age and authority than Google. Again a factor that is surely not sustainable given the importance of social media and blogs in terms of relevant results.