Track Your Mentions Online

Ye, you can pay a lot of money for this valuable service and get an email alert every time you or your firm is mentioned in the trade or general press but here are some simple and free ways to do it yourself:

Several quick and dirty media monitoring services exist on the Internet. Both Google and Yahoo!, for instance, offer free alert services that provide registered users with real-time updates whenever new content with specific keywords is posted to Web sites or blogs. In addition, Yahoo! has compiled this list of trade magazine Web sites.

Meanwhile, eReleases, an online press release distribution service, has a detailed list of Internet-based clipping services.