President Obama’s communications team is trying to squelch a PR flare-up, which stems from an interview the president did with Bloomberg’s BusinessWeek that has riled activists on the left. Here’s the scoop. In the article, BusinessWeek quotes Obama as saying: “I, like most of the American people, don’t begrudge people success or wealth. That is part of the free-market system.”
The story’s headline became, “Obama doesn’t begrudge bonuses for Blankenfein, Dimon.” (They would be the chief executives at Goldman Sachs and JPMorgan Chase.) Activists are saying the president flip-flopped on his stronger stance against large bonuses, reports Politico. The White House, claiming BusinessWeek took the comments out of context, published a blog post attempting to clear up the matter.
So far that hasn’t stopped the news from spreading quickly across the media. What do you think of the White House's social media approach? Will it help resolve the negative PR?