Wednesday, February 24, 2010

The Top Ten Worst Olympic PR Disasters

With the Olympics in full swing, lets look at some of the ways rotten PR creeps into the most untouchable of human events- the Olympics. What could possibly go wrong when you pair world class athletes with glory and international attention? A lot- when the Olympic committee believes the rules don't apply to them. This is another perfect example of what we always preach to attorneys, the number one failure of any media plan is simple and deadly: massive ego.

Click here to read all ten!

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