This is the second post in a series of tips on using social media for business users. Note: This post assumes you already have your strategy set and by no means should you be engaging your customers without one in place.
- Remember main goal of the page and ask yourself before posting if the post is on topic.
- Leave a little room for fun. Your fans will enjoy it if it doesn’t overwhelm the reason they fanned you in the first place.
- Delegate a project ownership, if you don’t have time to post continuously.
- Give the page a username for unique and memorable Facebook URL (facebook.com/”brandname”). Go to facebook.com/username – select your page from “My Pages” and then apply for username. MAKE SURE YOU’RE NOT SELECTING FOR YOUR PERSONAL PAGE. Then double check, because you can’t change it. Maybe even have someone watch you do it, really.