Next time you start to write a blog post or send out a newsletter/mass emails postcard, remember this important tip recently learned after an extensive survey, spend time making your headline pop. Many people assume an interesting picture will easily trump good writing. But that is not the case.
Make sure you are writing a short punchy, attention-grabbing headline that captures your audience's attention because it appeals to what THEY want to know about- not what you want to tell them.
Some good examples include: Top 3 Ways to Keep Trial Costs Low, Get More Referrals By Spending 5 Minutes a Day Doing This, and Keep The Clients You Already Have With This Simple Tip