Monday, March 7, 2011

ID Potential Clients With New Linkedin Widget

LinkedIn and CNNMoney have introduced a new widget that lets users see who in their network works in one of Fortune‘s “100 Best Companies to Work For.”

The widget, which went live recently, also lists new hires and job changes at a each of the companies on the list and features a “follow” button that gives readers news and information about a company they choose to follow.

What does this mean for lawyers and law firms? Savvy marketers can now more easily make the connection between a current contact and potential referrals simply by using the widget. Former client Sally Smith is connected to Bob Jones, currently on the payroll at XYZ Company- who needs advice on trademark infringement law. Connection made.

The content is accessible to users who search a company that makes the list. When you search one of the companies, a small ad for the list pops up. Click through the ad and you see the full list. Click on a company on the list, and you’ll see people on your network who work at the company, along with other information.

CNNMoney, a unit of Time Inc, is the first company to take advantage of a new Javascript platform that LinkedIn introduced in October designed to integrate LinkedIn content across the web.

LinkedIn followed that move with share and recommendations widgets for websites and apps trying to integrate their content with LinkedIn. The former lets users share links they like while the latter is designed along the lines of Facebook’s “like” button to offer the thumbs up for companies and products that users find favor with.

The new widget was introduced as LinkedIn’s valuation approaches $3 billion on secondary markets, and the company is reportedly pursuing an IPO.

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