Tuesday, May 31, 2011

Nielsen: 70% of iPads used while watching TV in U.S.

The Nielsen Company’s most recent research on mobile connected devices sheds new light on how consumers are using their tablets, eReaders and smartphones – and where they are using them, too.

According to Nielsen’s recent survey of nearly 12,000 connected device owners:

• Seventy percent of tablet owners and 68 percent of smartphone owners said they use their devices while watching television, compared to only 35 percent of eReader owners.

• Sixty-one percent of eReader owners use their device in bed, compared to 57 percent of tablet owners and 51 percent of smartphone owners.

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