Larry Bodine of Law Marketing blog has a great post today about more law firms using video news releases in place of print news releases.
I know that video news releases are not new in the corporate world, but I enjoy seeing law firms issue them. Allen Matkins regularly sends out VNRs (video news releases). Today I found the VNR about Baker & Daniels merging with Faegre & Benson. This will create a 770-lawyer enterprise concentrated largely in the Midwest. The video medium takes something that is already interesting and increases the impact.
Video is smart marketing. According to comScore, a total of 180 million Americans viewed online video content in August, marking the second straight month of growth. Americans logged about 6.9 billion online video viewing sessions in August, tying the all-time record set earlier this year.