If you don’t know, you are failing at marketing!
As is the case when I get “blogger's block” I’ll look at some trusty book or two for ideas, as I did today since my RSS feeds aren’t inspiring me. Well, one of my trusty-ist is Richard Levick’s and Larry Smith’s 365 Marketing Meditations: Daily Lessons For Marketing & Communications Professionals, which is available on Amazon. Their meditation for today is:
“What keeps your clients up at night? This is the bullseye of marketing. If you don’t know the answer, you are not marketing. You’re just busy.”
There really isn’t much to add to that succinct statement, except it means that you are not talking or listening to your clients. And that is bad marketing!