Website analytics can tell a marketer a lot. It’s interesting to track how visitors are finding, navigating and experiencing your website, but, this information needs to be analyzed and tracked over time to really benefit the user.
Here are some tips on how to do that:
Timeframes are a great way of tracking the popularity of a website or webpage. Look at a longer time frame and account for website changes, additions and Google's indexing to determine longevity and whether a particular page is doing really well.
Monitor firm, practice group and individual blog analytics for visitor metrics while considering the quantity and quality of posted comments. Determine what type of content generates a high level of interest. Analyze trends in two-way communication. For example, what type of content leads to discussions between blog followers? Adapt and modify the firm’s blog posts to encourage stronger follower participation.