Larry Bodine writes in his LawMarketing blog
LinkedIn generated the highest visitor-to-lead conversion rate at
2.60%, four times higher than Twitter (.67%) and seven times better
than Facebook (.39%). The stats are based on a study of 3,128 business
customers of the marketing agency HubSpot.
This is good to know because 91% of lawyers in small firms (one to
five lawyers) plan to implement social media as part of their marketing
programs, according to research by Vizibility Inc. and LexisNexis.
"This data clearly shows that LinkedIn is a good lead source. But few
B2B companies use LinkedIn to its full potential," writes Scott, who is
a marketer for the agency.
news comes with the introduction of LinkedIn “Targeted Updates, which
allows a law firm to target certain followers specifically and
exclusively deliver content to them. In other words, with this feature
not only can a firm segment its LinkedIn followers by a range of
variables such as industry, job function, company size and geography
but also deliver them targeted content.
Check out the quick video about it.
For more information, download HubSpot's free ebook Learning LinkedIn From the Experts: How to Build a Powerful Business Presence on LinkedIn. In it, five LinkedIn specialists provide insight into how you can use LinkedIn to successfully grow your network and business.