Monday, July 23, 2012

New Facts About Social Media

Larry Bodine of the Law Marketing Blog writes about some new facts and figures about marketing with social media.   Hubspot just issued a set of PowerPoint slides with some fresh data about getting business online. You can access the PowerPoint of all 10 New Statistics by clicking here.
These in particular caught my eye:
  • Email opens on smartphones and tablets have increased 80% over the last six months.
  • 20% of Facebook users have purchased something because of ads or comments they saw there.
  • YouTube users watch more than 3 billion hours of video per month.

  • 91% of online adults use social media regularly.

  • 38% of people have recommended a brand they “like” or follow on a social network.

  • 45% of us businesses are conducting some form of mobile marketing, with mobile websites (70%), mobile applications (55%), and QR codes (49%) the most common tactics.
Marketing Takeaways
The best source of new business will always be in-person relationship marketing, but there is clearly a huge business development conversation taking place online. You can be part of it, or ignore it and miss all the new business.
The time has come to focus on how your brand and marketing appear on smart phones and tablets. Smartphones are outselling computers and you need to be concerned how your web presence appears on a smaller screen. If you don't have a mobi-friendly website, you need one right away.
Social media is clearly a source of new business.  Just read Survey: Law Firms Embrace Social Media for New Business if you have any doubts. I attended a panel discussion of CMOs last week in Chicago at the LegalPRChicago meeting, and each one had a serious social media marketing initiative.

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