Should You Share Messaging to Stakeholders During a Crisis?

That was the question raised in a Linkedin crisis communication forum with PR professionals recently.  I think the comments are great and I wanted to share them with you today:

Yes, because by definition our PR role is to make every and all of our publics feel that they are taken into serious consideration. Finally, what makes every communication proper and meaningful?
Stakeholders have to feel confidence, we will must make them feel confident that we act with the maximal effort to fix the problem. 

Whatever the outcome during a crisis will be, we make them allies and not opponents.That union must be asked and stated. The basic problem is not the reaction and the action of the stakeholders but the problem itself. How can we fix a crisis if we don't measure the impact of the crisis upon the different categories of stakeholders? The communication channels and messages conveyed in a crisis need to gauge the stakeholders' reaction and action following the crisis 

How can we fix a crisis if we don't measure the impact of the crisis upon the different categories of stakeholders? The communication channels and messages conveyed in a crisis need to gauge the stakeholders' reaction and action following the crisis.

Speaking to stakeholders will be part of the solution. Effective communication can support the conclusion and measurement of a crisis.