Monday, October 22, 2012

How to Market your Law Firm using Google Street View Technology

This post is an interesting one by Anthony Caccamo. 
Google Business Photos is a New Premium Product from Google that will help you market and advertise your Law Firm online and maximize your presence on Google Products.
Google Business Photos uses Street View Technology to take clients inside your Law Office with a 360 degree interactive Virtual Tour.  The Virtual Tour is made available to users through your Google+ Local Page, Google Search, and Google Maps.  You may also grab the code and embed the tour on your Law Firm's website.

This new technology from Google allows customers to see where they'll be sitting when they speak to attorneys in your office.  It is a unique way to give clients the security and comfort that comes with knowing their surroundings before their first visit to your office.

In addition to the Virtual Tour the service also includes 10-15 high resolution professional photographs.  These images capture the highlights of your business location and any special nuances that add to the ambiance of your office.

Google Business Photos helps maximize your presence across all Google Products including Google+ Local, Google Maps, and Google Search by adding new graphics and icons to these services that are designed to encourage users to take a virtual tour of your location.  Encouraging interactivity through Google engages prospective clients and can increase the probability of them clicking on your search listing and making it to your website.

With the Majority of all internet searches occurring on Google, most clients will first learn of your firm through a Google product.  Google Business Photos allows law firms to put their best foot forward and invite clients in for an intimate look around the office.

Black Paw Photo provides Google Business Photos directly in NY, NJ, CT, & PA and works with a network of photographers to provide coverage across the U.S.A. and Canada.

For more information about Google Business Photos, please contact Black Paw Photo at

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You can see how the virtual tour integrates with a Google+ Page by visiting Frank Marciano's page here. For even more information, view this video from Google Business Photos.

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