Sunday, November 25, 2012

Building a Consistent Brand Online

In an age where technology has a tight grip on well…everything, it is important to stay on top of current business tactics and trends. It’s the 21st century, the Age of the Internet — solely advertising your business in the local newspaper and phone book are not going to cut it anymore.

Today, businesses must establish a powerful presence online in order to attract customers near and far. A website creates personal connections with customers by establishing loyalty through brand awareness. Websites allow businesses to put all of their information in one place, making it easy for customers to stay in touch with your products or services.

Win a huge case that resulted in new law? Put it on your website! Did you recently change locations and need to notify your customers? Put it on your website! Did you learn something handling a case that could benefit your clients? Put it on your website!

Websites also allow businesses to know their audience through targeted marketing initiatives. A website allows a business to know where its customers spend time online, what products they like to purchase, what they like and don’t like about other products, as well as their demographic information. This makes it easier for a business to relate to customers by tailoring its products and services to the demands of the consumer pool.

A website also allows you to show up multiple times in a targeted online area, in essence allowing your business to be in two different places at the same time. This helps customers recall your brand while they are doing anything from changing their Facebook status to Googling what to do about that strange rash they woke up with. The more frequently your brand appears to a customer, the more reliable it seems. When a customer recognizes your brand, it makes it easy for them to distinguish your product or service when it is time for them to make a purchase.

Did you know that consistent brands are worth 20 percent more than those that aren't?  Its true.  So when your name does show up in front of clients whether its a mass email, signature line in a personal email, newsletter or other online appearance make sure it looks the same way everytime.  Same look, same message.

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