In an age where technology has a tight grip on well…everything, it is important to stay on top of current business tactics and trends. It’s the 21st century, the Age of the Internet — solely advertising your business in the local newspaper and phone book are not going to cut it anymore.
Today, businesses must establish a powerful presence online in order
to attract customers near and far. A website creates personal
connections with customers by establishing loyalty through brand
awareness. Websites allow businesses to put all of their information in
one place, making it easy for customers to stay in touch with your
products or services.
Win a huge case that resulted in new law? Put
it on your website! Did you recently change locations and need to notify
your customers? Put it on your website! Did you learn something handling a case that could benefit your clients? Put it on your website!
Websites also allow businesses to know their audience through
targeted marketing initiatives. A website allows a business to know
where its customers spend time online, what products they like to
purchase, what they like and don’t like about other products, as well as
their demographic information. This makes it easier for a business to
relate to customers by tailoring its products and services to the
demands of the consumer pool.
A website also allows you to show up multiple times in a targeted
online area, in essence allowing your business to be in two different
places at the same time. This helps customers recall your brand while
they are doing anything from changing their Facebook status to Googling
what to do about that strange rash they woke up with. The more
frequently your brand appears to a customer, the more reliable it seems.
When a customer recognizes your brand, it makes it easy for them to
distinguish your product or service when it is time for them to make a
Did you know that consistent brands are worth 20 percent more than those that aren't? Its true. So when your name does show up in front of clients whether its a mass email, signature line in a personal email, newsletter or other online appearance make sure it looks the same way everytime. Same look, same message.
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