Thursday, January 10, 2013

Managing Partner Survey Highlights Top Marketing Trends on Texas

A recent article in Texas Lawyer highlights the avenues more Texas firms are pursuing to attract clients in our relatively healthy economy.  Among the discoveries of the 42 Texas respondents for the most effective marketing tools:
  1. Branding 58%
  2. Website 53%
  3. seminars 50%
  4. Entertaining 34%
  5. Writing articles for trade publications 26%
  6. Charitable involvement 24%
  7. Advertising 11%
  8. Client survery 11%
  9. Client newsletters 5%
  10. Cold calling 3%
  11. Brochures 2%

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