There is a "killer app" that will greatly improve the likelihood that potential clients will find you in a Google search. Research confirms that it is online video, and many lawyers have gotten the message. Just pay a visit to the LawyersDotCom channel you YouTube and check out the 500+ lawyer videos.
Video is the No. 1 reason that people go online, according to Pew Internet Research.
Clients and potential clients would rather watch to a two-minute verbal
explanation than read a two-page article. "I don't want anything on
paper. I don't have an in-box; if I did everything in it would go into
trash. I want something that will catch my eye in 30 seconds or less,
certainly not a long block of text. I'm more likely to look at a video,"
said MeMe Rasmussen, VP and Chief Privacy officer of Adobe Systems Inc.
Consider this:
- More than 4 billion videos are viewed on YouTube every day.
- Video is the easiest way to a first-page ranking on Google. A website with video is 53 times more likely to be found on the first page of Google compared with a website without video, according to Forrester.
- Statistics show that having a video on your law firm website increases the chances that a potential client will retain you, and increases the time a visitor spends on your website.
Therefore
it is surprising that only 51% of lawyers in firms of 1-5 lawyers say
they plan to use video in their online marketing, according to a LexisNexis/Vizibility survey of law firm use of social media. The lack of video on your law firm website is a marketing mistake.
"Lawyers
should develop an introductory video that showcases their personality
as well as expertise. Post the video on the Web, including YouTube. Our
studies have shown that a well-produced video can be a primary factor in
a consumer's decision to contact a firm," says my colleague Craig McGuire, Product Marketing Manager, Websites/SEO/SEM at LexisNexis.
A small firm that is harnessing video effectively is Tully Rinckey of
Albany, New York. The firm's videos have been viewed more than 140,000
times - an outstanding result for a law firm. Many are clips from TV
news reports in which a station interviewed a lawyer for comment about
current events. Chief Marketing Officer Graig Cortelyou has cultivated
good relations with local TV producers who give him these videos for
free. The 33-lawyer firm also displays a video on its home page.
1 comment:
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Daniel
Levitate Media Group
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