Carnival Cruise Lines launched into crisis mode on Wednesday, the third time in two months for the company’s busy PR department.
The crisis response came after Carnival's Triumph—which was towed into
port in Mobile, Ala., last month—broke loose from its moorings on
Wednesday afternoon, damaging the ship and knocking two workers on an
adjacent pier into the water. One of the workers remains unaccounted
for. Six hundred crewmembers and 200 contractor workers aboard the ship
were unharmed, according to a Carnival statement.
Triumph has been a problem for Carnival. In February, the cruise liner was towed into port in Mobile after several days at sea without power. Weary and frightened passengers complained of backed-up toilets.
In the most recent incident concerning Triumph, Carnival responded
quickly via social media to the first reports of the ship’s unmooring. The company pulled all its tweets together for two larger statements posted to its Facebook page.
Update on Carnival Triumph in Mobile, AL
April 3, 2013, 7PM ET
Earlier this afternoon, due to strong winds that reached speeds
exceeding 70 miles per hour during a severe storm in Mobile, Ala.,
Carnival Triumph, which was in wet dock at a Mobile shipyard, broke away
from its moorings. The ship drifted, and was secured.
With the assistance of tugboats on site, the ship has been moved to the Mobile Cruise Terminal. Lines have moored the ship, and, as a precaution, tugboats will remain alongside the vessel as well.
All of the approximately 600 crew and 200 contractors who were onboard
the vessel are safe and have been accounted for through a roll call.
There are no reports of injuries. While assessment of damage to the
ship is ongoing, initial indications suggest the damage is limited.
According to reports, two shipyard employees on an adjacent pier fell
into the water. One has reportedly been rescued by the U.S. Coast Guard
and the search continues for the second. Our thoughts and prayers are
with the missing shipyard employee and the family.
Triumph isn't the only ship to create problems for Carnival. Last month, reports emerged of backed up toilets on another Carnival ship. The company has received mixed reviews from PR professionals for its response to the incidents.