The topic of attorney rankings has been a hot one for several weeks. We've heard some say that attorney rankings, ratings and reviews don't help attorneys connect with consumers - we've also heard others say they matter a great deal.
I reached out to Carlton Dyce, Vice President of Peer Review Ratings and Client Review Services at LexisNexis Martindale-Hubbell to
get his thoughts on this topic. Carlton has over 25 years of broad
publishing and production experience covering data collection and
database management.
Bottom
line is this - whether they're buying a washing machine or buying a
car, consumers appreciate the importance of ratings and rankings when it
comes to making a formal decision.
The same is true in the legal space.
Today
consumers are leveraging ratings and rankings to make an informed
decision, and lawyers need to look at that as a way of differentiating
themselves, a way to stand out. Ratings
increase the likelihood of being hired by buyers of legal services, and
what they do is they also provide consumers, corporate counsels and
small business owners with that sort of extra reassurance.
Ratings also provide a sort of third-party validation. Consumers
like to hear reviews and feedback in verbatim from people like
themselves, and what they're looking for is to see whether or not that
person like them, what kind of experience they had. Was the experience
someone had with that divorce lawyer the kind of experience where he or
she was responsive to the specific matter or did he or she not ever call
back in this difficult time.
Consider this information the next time you hear someone say that rankings, ratings and reviews don't matter.
No comments:
Post a Comment