In another example the way lawyers are embracing new technology in a better and more efficient way to engage with current and potential clients, a Minnesota law firm has rolled out a new smart phone app helps that people decide if they should get a divorce.
The novel marketing tactic called "The Grass is Greener" is both
practical and informative. The app is detailed quiz created by the Green
Law Office of Golden Valley, MN, a boutique law firm with a practice
focus in family law.
“We all have moments when we question our relationship, but there is a
lot to consider before picking up the phone to call a divorce
attorney,” said attorney Pamela Green. “The Grass is Greener app aims
to keep couples together, by instigating a faster make-up time and
providing resources that will benefit the relationship.”
Green spearheaded the development of the free app and collaborated
with friends and colleagues in professions such as psychology,
financial planning and career counseling for their input.
woman brought her personal, argument acumen along with her
professional, counseling experience to create the relationship quiz
offered on the app, which deals with the question, would the grass be
greener without your spouse?
The app helps a person consider the real impact of divorce and take
pause to remember the person they fell in love with in the first place.
Available to iPhone and Android users, it uses a series of questions to
help the frustrated individual find the true motivation behind the
argument at hand and ultimately assess the strength of their marriage as
well as the positive and negative impacts of divorce.
After taking the quiz, the individual is directed to resources that
correlate back to the specific motivators for their own conflict with
their spouse. For instance, if the argument is about money, financial
management resources are provided. If the disagreement stemmed from the
snow not being shoveled, you are directed to Dvorak Lawn Care. Or if
the root is a lingering house project, the app provides a referral to
Rick’s Handyman Services. Kids the issue? No problem, there are links to
useful articles. If the dispute is about sex…well, then, appropriate
tools are listed—such as the recommendation of a Marvin Gaye CD and some
“We needed to be honest about our personal experiences and recall the
big arguments that we’ve had with our partners,” said Green. “The truth
is, we’re not that much different--money, kids and sex seem to top the
argument charts. And most arguments do not lead to divorce. Even though
at times we feel just the opposite.”
To view the app, please visit the Apple App Store or in the Android Market.
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