Friday, January 10, 2014
Law Firm Apps- Check out an Award Winner
Furia Rubel Communications, Inc. (http://www.furiarubel.com), an integrated marketing agency, has won “Best Legal Mobile Website” for its development of a mobile website for the northeastern Pennsylvania personal injury law firm Scartelli Olszewski, P.C. The award from the Web Marketing Association recognizes the achievements of marketing professionals all over the world who create and maintain the best mobile websites and applications.
As the popularity of smartphones and tablets continues to soar, effective mobile marketing is more important than ever, according to Laura Powers, Chief Marketing Officer of Furia Rubel, who spearheaded the agency’s award-winning project.
“A website optimized for performance on small-screen devices is no longer just a perk; it’s a vital component of business today,” said Powers, who oversees the agency’s creative web development division.
The average smartphone user reaches for his or her phone 150 times each day, according to a 2013 study from industry observer Kleiner Perkins Caufield & Byers, which also reported that the shipment of tablets such as iPads and Google Nexus 10s eclipsed shipments of both desktop and laptop PCs combined in the fourth quarter of 2012.
As the shift from desktop to mobile continues, law firms and other professional services companies must adapt by providing audiences with websites that load quickly, display well and present highly relevant information.
The Web Marketing Association looked for those attributes and others while judging this year’s MobileWebAwards. Entries were evaluated on seven criteria considered requirements for a successful mobile website: creativity, impact, design, content, interactivity, ease of use and use of the medium. Each entry was judged against others in the same industry category and then against an overall standard of excellence.
The association began WebAwards in 1997 to recognize outstanding web design work. In 2012, judges created a separate category for mobile websites “to recognize the explosive growth and creativity in this space.” William Rice, president of the Web Marketing Association said the goal of the MobileWebAwards is to recognize the people and organizations developing some of the most effective mobile websites and mobile apps on the Internet.
With offices in Scranton and Wilkes Barre, the law firm of Scartelli Olszewski represents seriously injured victims and their families in auto accidents, medical malpractice, product liability and nursing home negligence cases. The firm also handles criminal defense matters. In June 2013, after monitoring and analyzing key metrics which continually demonstrated an increase in website traffic from mobile devices, Furia Rubel designed, developed and implemented an improved mobile version of the firm’s website at http://www.scartelli.com.
“To remain competitive, companies can’t lag behind in technology,” said Gina F. Rubel, President and CEO of Furia Rubel. “As an agency, we pride ourselves on identifying communication trends early and ensuring that our clients understand the value and return on investment when they implement new strategic tactics.”