Furia Rubel Communications, Inc. (http://www.furiarubel.com),
an integrated marketing agency, has won “Best Legal Mobile Website” for
its development of a mobile website for the northeastern Pennsylvania
personal injury law firm Scartelli Olszewski, P.C.
The award from the Web Marketing Association recognizes the
achievements of marketing professionals all over the world who create
and maintain the best mobile websites and applications.
As the popularity of smartphones and tablets continues to soar,
effective mobile marketing is more important than ever, according to
Laura Powers, Chief Marketing Officer of Furia Rubel, who spearheaded
the agency’s award-winning project.
“A website optimized for performance on small-screen devices is no
longer just a perk; it’s a vital component of business today,” said
Powers, who oversees the agency’s creative web development division.
The average smartphone user reaches for his or her phone 150 times each day, according to a 2013 study from industry observer Kleiner Perkins Caufield & Byers,
which also reported that the shipment of tablets such as iPads and
Google Nexus 10s eclipsed shipments of both desktop and laptop PCs
combined in the fourth quarter of 2012.
As the shift from desktop to mobile continues, law firms and other
professional services companies must adapt by providing audiences with
websites that load quickly, display well and present highly relevant
The Web Marketing Association looked for those attributes and others
while judging this year’s MobileWebAwards. Entries were evaluated on
seven criteria considered requirements for a successful mobile website:
creativity, impact, design, content, interactivity, ease of use and use
of the medium. Each entry was judged against others in the same industry
category and then against an overall standard of excellence.
The association began WebAwards in 1997 to recognize outstanding web
design work. In 2012, judges created a separate category for mobile
websites “to recognize the explosive growth and creativity in this
space.” William Rice, president of the Web Marketing Association said
the goal of the MobileWebAwards is to recognize the people and
organizations developing some of the most effective mobile websites and
mobile apps on the Internet.
With offices in Scranton and Wilkes Barre, the law firm of Scartelli
Olszewski represents seriously injured victims and their families in
auto accidents, medical malpractice, product liability and nursing home
negligence cases. The firm also handles criminal defense matters. In
June 2013, after monitoring and analyzing key metrics which continually
demonstrated an increase in website traffic from mobile devices, Furia
Rubel designed, developed and implemented an improved mobile version of
the firm’s website at http://www.scartelli.com.
“To remain competitive, companies can’t lag behind in technology,”
said Gina F. Rubel, President and CEO of Furia Rubel. “As an agency, we
pride ourselves on identifying communication trends early and ensuring
that our clients understand the value and return on investment when they
implement new strategic tactics.”