Top Ten Topics on Twitter and Facebook

The 10 most popular content topics on Facebook and Twitter are similar, but once you leave the top 10, topics differ significantly, a recent Klout study says.

The report was based on Klout Topics data from more than 580 million people around the world.
The analysis found that music and television rank as the No. 1 and No. 2 most popular topics, respectively, on both Facebook and Twitter. Content concerning celebrities, software, holidays, films and business is also extremely popular on both social networks.

Overall, 40 percent of topic interactions on Facebook and Twitter occur around the top 10 content areas. Engagement patterns look similar for each network.
However, the remaining 60 percent of engagement comes from topics beyond the top 10. The percentage of interactions with those subjects differs significantly by network.

Among the most noticeable variances between Facebook and Twitter are:

• Restaurants
• Facebook: 76^th most popular topic
• Twitter: 112^th most popular topic
• Variance: 36 spots
• Homework
• Facebook: 196^th most popular topic
• Twitter: 98^th most popular topic
• Variance: 98 spots
• Dogs
• Facebook: 23^rd most popular topic
• Twitter: 95^th most popular topic
• Variance: 72 spots
• Cats
• Facebook: 52^nd most popular topic
• Twitter: 104^th most popular topic
• Variance: 52 spots
• Babies
• Facebook: 21^st most popular topic
• Twitter: 66^th most popular topic
• Variance 45 spots
• Parenting
• Facebook: 22^nd most popular topic
• Twitter: 50^th most popular topic
• Variance: 28 spots
• Customer service
• Facebook: 197^th most popular topic
• Twitter: 89^th most popular topic
• Variance: 108 spots

A version of this article originally appeared on MarketingProfs.