In the court of public opinion there is no longer room for error. These days an errant Tweet, inappropriate picture or offhand comment to a reporter can bring down a CEO, plummet a stock price and guarantee a lawsuit.
For example, in an interview with Bloomberg TV late last year, Chip Wilson, the founder of high-priced athletic clothing manufacturer, Lululemon, blamed the recall of a line of yoga pants on the size of certain women’s’ thighs. Wilson stated, “Frankly, some women’s bodies just don’t actually work [for the yoga pants],” and as for the recall problems, he stated, “it’s more really
about the rubbing through the thighs, how much pressure is there over a period of time, how much they use it.”
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