Tuesday, April 7, 2015
Word-of-Mouth Marketing on the Rise
So how can you use the power of the influencer to bring more business? Experts say tap those traditional and non-traditional media outlets early and often when ANYTHING newsworthy happens in your practice area. What's newsworthy? Any news indicative of a trend, the utilization of new law, the conclusion of a case involving new use of a old law, bold faced names, big dollars, and of course, the tried and true local perspective on a national news topic.
Maintain a steady stable of media influencers you reach out to with these story ideas again and again. Then when you do get published or your interview is broadcast, spread the news far and wide through your social media pages and e-blasts among your contact list.