
Some of these letters were professional, others not. It made me think of the ones that weren't and got me to thinking, why would a lawyer go through the trouble of paying for this service and not put their best efforts into their marketing?
The answer is simple: they don't want to spend the money. It never ceases to amaze me how some lawyers will sacrifice quality for price. Putting out not so professional advertising materials not only makes you look bad, but it also casts a negative light on the whole legal profession. After all, you get what you pay for.
Either spend the money and do your advertising right, or just don't do it.
1 comment:
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