Real Lawyers Have Blogs writer Kevin O'Keefe posted last November that every major law firm in the country has a LinkedIn profile providing detailed demographic information.
Kevin writes that law practice management expert, Rees Morrison, emphasizing the the value of LinkedIn for law firms in a post thought the statement about every major law firm having a profile a touch of an exaggeration.
Is there a law firm in the AmLaw 200, widely accepted as the 200 largest law firms in the country, which does not have a detailed law firm profile in the company profile section of LinkedIn? Kevin is not aware of any. Let me know if you know of any AmLaw 200 firms without a LinkedIn profile.
These profiles were not created proactively by the law firms, as they would be with Martindale-Hubbell. The LinkedIn firm profiles are automatically generated from the demographic information in LinkedIn profile's completed by lawyers and other professionals employed by law firms.
Let's pull randomly number 100 on the AmLaw 200, Kilpatrick Stockton, a full-service, international law firm in nine offices across the eastern United States and in Europe. You do this by clicking on the company link on the home page of LinkedIn. Key in the firm name or browse to law firms. Here's a the screenshot.
Look at Kilpatrick Stockton's law firm profile on LinkedIn. Included in the profile are links to the 418 employees with LinkedIn profiles, career paths to the firm, who the firm's employees are most connected to in LinkedIn, new hires, promotions, popular profiles, top schools, median age, gender breakdown, and much more. Here's a screenshot.
Expect every law firm, large or small, to have a LinkedIn profile in the coming years. That's something I don't believe any legal directory is going to match.
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