More high-tech, low-cost ideas for marketing yourself, your Firm, and practice area courtesy of free publicity guru Bill Stoller.Money Saver #4: Free Keyword Research Tools
In the Internet age, the role of the press release has expanded considerably. No longer is it simply a one-way communication with journalists. Now, the press release is an integral weapon for building web traffic and reaching consumers directly, thanks to the art of search engine optimization.
Your releases need to be optimized for the right keywords to reach your target market. Here’s a site that can help you find those elusive words and phrases --
and it’s free!
http://seocompany.ca/tool/8-keywordsuggestion-
tools.html
Money Saver #5: Create Podcasts For Free
Podcasts are a great way to build a loyal audience. And it couldn’t be easier to create and host a podcast without spending a penny.
To create your podcast: I recommend Audacity, a
free, open-source recorder that’s a snap to use.
http://audacity.sourceforge.net/
To get music for your podcast: The Podsafe Music Network offers loads of excellent music that’s legally cleared.
http://music.podshow.com/
To host your podcast: Find free, easy-to-use hosting at http://www.podomatic.com/
Money Saver #6: Use Twitter to Build Your Business
What started out as a means for folks to send silly micro-messages to one another is maturing into a useful marketing tool. Here’s a superb guide on how to get
the most out of this free service:
www.carolinemiddlebrook.com/blog/twitter-guide/
Money Saver #7: Get a High Google Rank Free
1. Create a keyword-targeted article and submit it to
a top site like ezinearticles.com or goarticles.com
2. Submit the article link to social networking sites
using socialmarker.com
3. Link to the article in your blog and include the link
when you comment on other blogs.
No comments:
Post a Comment