Thursday, January 22, 2009

Sarah Palin Needs Media Trainer ASAP

Thanks to Ragan.com's PR Junkie blog for this post- I think it is right on the money:

Sarah Palin is back in the spotlight. I hope her PR pro is somewhere pining for anti-anxiety medication.

In an interview with conservative filmmaker John Ziegler, Palin …

• Insisted bloggers aren’t credible news sources;
• Implied mainstream reporters are lazy*;
• Questioned why McCain staffers sent her back for more interviews with Couric after bombing the first one;
• Suggested CBS misrepresented her in those interviews;
• Responded, after watching a clip of Tina Fey impersonating her on Saturday Night Live, “The grizzly rises up in me hearing things like that”;
• Said people would have “loved” her if she were Barack Obama’s vice presidential candidate.

And then she set her sights on Katie Couric.

Remember Palin’s answer to Couric’s interview question about which newspapers and magazines she reads? The governor said, “I’ve read most of them, again, with an appreciation for the press, for the media.”

Couric pressed, “Specifically, which ones …”

“Um, all of them,” Palin said. “Any of them that have been in front of me over all these years. I have a vast variety of sources where we get our news too. Alaska isn’t a foreign country where it’s kind of suggested it seems like, wow, how could you keep in touch with the rest of Washington, D.C., maybe thinking and doing? Believe me, Alaska is a microcosm of America.”

Palin told Ziegler why she didn’t answer that question—and she channeled a high school drama queen to do it.

“Because Katie you’re not the center of everyone’s universe,” Palin said.

Snap!

She continued, “Of course, I read newspapers. I read publications. I spend a lot of time, of course, reading our local papers, the highly-circulated publications here in Alaska because that’s my job is to know the business of Alaska and our communities but also USA Today, yes, and New York Times.

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