The Death of PR for Attorneys?

The Next 50 Years of Public Relations

When people talk about the “Death of Public Relations,” it doesn’t bother me at all. I know what they are talking about. They are talking about the death of MEDIA RELATIONS.

That’s what PR’s been all about for the past 50-odd years. After all, during that era, the only way to reach the masses in a reliable way was through mass media.

Now that that’s changing, our approach can change. PUBLIC RELATIONS can fulfill its mandate to improve RELATIONS with the PUBLIC.

Media Relations will still have a role. PR will not be subsumed by Customer Service. PR has a role as an overlay; a facilitator; we serve as both a counselor and tactician across these areas.

The death of media relations in marketing really is nothing to be mourned- it means the death of gatekeepers and editors "spinning" a message that may not match who a lawyer or firm is trying to say. So astart beefing up you ronline presence to prepare for the change!

Thanks to PR Squared.com for this post!