Google makes the world go round. And, if you want to
be successful online, you’ve gotta get some Google love.
The first question must be
“for which keywords should I be ranked?”
To help answer that question, let’s look at two different
types of keyword phrases: primary and long-tail. Primary
phrases are the “big ones” for your industry. For the legal services industry, “legal advice” is certainly a primary phrase. These are phrases that get a lot of traffic
and a lot of clicks. The bad news: there’s going to be a
lot of competition to get on Google’s front page. Savvy
marketers are using “long-tail” keyword phrases. These
get far fewer searches but also feature far less competition.
The rationale? If you can get on Google’s first page
for 20 or 30 long-tail phrases, each of which sends you,
say, 10 visitors a day, that’s pretty good traffic for a much
easier effort than trying to figure out how to leapfrog a million sites for a primary phrase. An example of a
long-tail phrase might be “legal advice for securities fraud” or
“how to defend against accusations of securities fraud”.
To find good long-tail phrases, use Google Adwords’
Keyword Tool (https://adwords.google.com/select/
KeywordToolExternal).
Article marketing is an extremely popular method for bypassing the gatekeepers of traditional media and getting a lawyer's name out there. The concept started out with a different purpose -- authors placed articles on sites so that webmasters and e-zine publishers could find them, and use them without paying a royalty. For the author, it was free exposure and a guaranteed link back.
That’s still the official purpose of article sites, and it’s certainly a benefit. But, once marketers discovered that Google loved article depositories they began creating keyword targeted articles that would, on their own, achieve high rankings. And the link back to the marketer’s site in the article is also indexed, providing an extra blast of search engine goodness.
So, your first task (in our sample scenario): create an article optimized for the keyphrase “securities fraud defense”. In fact, I’d just call it “Defending a Client Against Securities Fraud Accusations”. Make it useful and put some good information in there. Somewhere around the middle of your article, include your keyphrase, and link it to your site (e.g. It’s important to know how to defend a client accusd of securities fraud with so many companies being accused of mismanagement.
Now, submit your article to the top article directories, which are:
♦ ezinearticles.com
♦ goarticles.com
♦ buzzle.com
♦ ArticlesBase.com
♦ WebProNews.com
There are many others, and you certainly can submit to them, but you want to hit these five. And you really want to get your articles up on ezinearticles.com. That’s
the 800 lb. gorilla.
The next step, social bookmark your article links through Social Bookmarking. According to Wikipedia: “Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet, typically in the form of tags. In a social bookmarking system, users save links to web pages that they want to remember and/or share.”
If you’ve submitted a site you’ve liked to Digg or StumbleUpon, you’ve already done some social bookmarking. For our purposes, social bookmarks provide
backlinks, some natural traffic and higher visibility. The more your sites and content get tagged, the more likely the search engines will find you and rank you
highly.
You should have a regular social bookmarking regimen so that your content is getting all the benefits from these sites. Put a “share this” widget on your blog posts and your web pages, ask your visitors directly to bookmark your pages with top sites and, our primary focus for this piece, do your own bookmarking.
Going to all the top sites and bookmarking each of your pages, blog posts and articles would be extremely time consuming. Fortunately, there are online services and software programs that make things much easier. An excellent free service is SocialMarker.com. Register once with each of the 49 services they support and every submission thereafter is fast and easy, all done from the SocialMarker site. An even easier method is to use software like SocialBot (www.incansoft.com) or Social Bookmarking Demon (www.bookmarkingdemon.com).
Once you’re set up with one of these solutions, visit the article sites you submitted to. Once your article is approved, you’ll get a link to its permanent spot on the
site. Take that URL and submit it to all the social bookmarking sites available to you. Do the same thing for every new blog post, article, podcast, video or web
page you create. Now you’re giving Google lots of ways to find you and your content, while driving direct traffic at the same time. Pretty cool!
be successful online, you’ve gotta get some Google love.
The first question must be
“for which keywords should I be ranked?”
To help answer that question, let’s look at two different
types of keyword phrases: primary and long-tail. Primary
phrases are the “big ones” for your industry. For the legal services industry, “legal advice” is certainly a primary phrase. These are phrases that get a lot of traffic
and a lot of clicks. The bad news: there’s going to be a
lot of competition to get on Google’s front page. Savvy
marketers are using “long-tail” keyword phrases. These
get far fewer searches but also feature far less competition.
The rationale? If you can get on Google’s first page
for 20 or 30 long-tail phrases, each of which sends you,
say, 10 visitors a day, that’s pretty good traffic for a much
easier effort than trying to figure out how to leapfrog a million sites for a primary phrase. An example of a
long-tail phrase might be “legal advice for securities fraud” or
“how to defend against accusations of securities fraud”.
To find good long-tail phrases, use Google Adwords’
Keyword Tool (https://adwords.google.com/select/
KeywordToolExternal).
Article marketing is an extremely popular method for bypassing the gatekeepers of traditional media and getting a lawyer's name out there. The concept started out with a different purpose -- authors placed articles on sites so that webmasters and e-zine publishers could find them, and use them without paying a royalty. For the author, it was free exposure and a guaranteed link back.
That’s still the official purpose of article sites, and it’s certainly a benefit. But, once marketers discovered that Google loved article depositories they began creating keyword targeted articles that would, on their own, achieve high rankings. And the link back to the marketer’s site in the article is also indexed, providing an extra blast of search engine goodness.
So, your first task (in our sample scenario): create an article optimized for the keyphrase “securities fraud defense”. In fact, I’d just call it “Defending a Client Against Securities Fraud Accusations”. Make it useful and put some good information in there. Somewhere around the middle of your article, include your keyphrase, and link it to your site (e.g. It’s important to know how to defend a client accusd of securities fraud with so many companies being accused of mismanagement.
Now, submit your article to the top article directories, which are:
♦ ezinearticles.com
♦ goarticles.com
♦ buzzle.com
♦ ArticlesBase.com
♦ WebProNews.com
There are many others, and you certainly can submit to them, but you want to hit these five. And you really want to get your articles up on ezinearticles.com. That’s
the 800 lb. gorilla.
The next step, social bookmark your article links through Social Bookmarking. According to Wikipedia: “Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet, typically in the form of tags. In a social bookmarking system, users save links to web pages that they want to remember and/or share.”
If you’ve submitted a site you’ve liked to Digg or StumbleUpon, you’ve already done some social bookmarking. For our purposes, social bookmarks provide
backlinks, some natural traffic and higher visibility. The more your sites and content get tagged, the more likely the search engines will find you and rank you
highly.
You should have a regular social bookmarking regimen so that your content is getting all the benefits from these sites. Put a “share this” widget on your blog posts and your web pages, ask your visitors directly to bookmark your pages with top sites and, our primary focus for this piece, do your own bookmarking.
Going to all the top sites and bookmarking each of your pages, blog posts and articles would be extremely time consuming. Fortunately, there are online services and software programs that make things much easier. An excellent free service is SocialMarker.com. Register once with each of the 49 services they support and every submission thereafter is fast and easy, all done from the SocialMarker site. An even easier method is to use software like SocialBot (www.incansoft.com) or Social Bookmarking Demon (www.bookmarkingdemon.com).
Once you’re set up with one of these solutions, visit the article sites you submitted to. Once your article is approved, you’ll get a link to its permanent spot on the
site. Take that URL and submit it to all the social bookmarking sites available to you. Do the same thing for every new blog post, article, podcast, video or web
page you create. Now you’re giving Google lots of ways to find you and your content, while driving direct traffic at the same time. Pretty cool!
1 comment:
Nice article -
I have been blogging for sometime myself but have never thought of using bookmarking sites. I Shall give it a try this week.
Great article :)
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