Social's Media Role in Crisis Communication

Resource Shelf has posted a great report on the influence of social media when it comes to managing crisis communications. This from their website:

New and accessible communication platforms and technologies, such as blogs, social networking sites, Really Simply Syndication (RSS) feeds, and other formats, have the potential to reach more people with more relevant messages than ever before.

But the implications for managing messages to protect public health and safety—especially during times of crisis—can be staggering. Because anyone can create content and distribute it freely, it has become increasingly difficult for those involved in risk communications to control messaging. Government, nonprofit, and commercial organizations must improve their understanding of how to use social media to support their crisis communications strategies.

Click here for the full 20 page study.