A great marketing tip I picked up from a partner at a West Virginia law firm is to bring your client to the final hearing of his case.
If the judge or jury rules in your favor, you look like a hero to the client.
If they rule against you, the client will be angry at the judge or jury -- not you.
Contrast this with having to telephone a client and say, "I lost the case. The judge and jury ruled against us." Now the client is angry at you.
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