Thursday, December 10, 2009

Chaos at Tiger Inc.

Be sure to check out an online article written by Gerald Posner about the sponsor fall out in the wake of the Tiger Woods sex scandal. We were very flattered to be called for comment on this story. Here is an except:

The man behind the billion-dollar brand is desperately trying to save Tiger's financial empire, as his Gilette and Accenture deals now look vulnerable.

As Tiger Woods’ image gets tarnished by new daily accounts of dalliances, his workaholic agent, 42-year-old Mark Steinberg, has been scrambling. The goal: less to blunt press reports than to minimize the effect on the golfer’s $100 million-a-year cash stream.

Click here to read the rest of this fascinating cautionary tale of the importance of image in the public arena.

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