Wednesday, January 6, 2010

Latest Internet Audience Research

In a national survey between November 30 and December 27, 2009, according to a recent Pew Internet survey, the importance of the Internet is greater than ever, in fact:

74% of American adults (ages 18 and older) use the internet -- a slight drop from our survey in April 2009, which did not include Spanish interviews. At that time we found that 79% of English-speaking adults use the internet.

60% of American adults use broadband connections at home – a drop that is within the margin of error from 63% in April 2009.

55% of American adults connect to the internet wirelessly, either through a WiFi or WiMax connection via their laptops or through their handheld device like a smart phone. This figure did not change in a statistically significant way during 2009.

About the Survey

This report is based on the findings of a daily tracking survey on Americans' use of the internet. The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates International between November 30 and December 27, 2009, among a sample of 2,258 adults, age 18 and older. Interviews were conducted in both English (n=2,197) and Spanish (n=61). For results based on the total sample, one can say with 95% confidence that the error attributable to sampling and other random effects is plus or minus 2.4 percentage points. For results based internet users (n=1,676), the margin of sampling error is plus or minus 2.8 percentage points. For more information, please see the Methodology section.

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