Let’s face it, explaining Twitter to folks who don’t live in the social media bubble can be difficult. Such clients sometimes end up making idiots of themselves when they run headlong into Twitter.
The dearth of case studies on what has worked for others is sometimes a problem. Well, hallelujah! Pia Mara Finkell has analyzed the behaviors and tweets of top people in the wine retail space.
Among the golden nuggets of advice, “link a lot,” “sniff out the story,” and “keep it simple, stupid with lists.”