Legal Trade journalist Mary Flood with The Houston Chronicle recently wrote about the State Bar Advertising Review Board's Gene Major speaking to legal marketers about new practices sprouting up that exist purely to manage people's online reputations. Well, the New York Times writes about this latest trend today. More and more companies are fighting back against online gripers by filing defamation lawsuits against them!
For instance, a Michigan towing company has filed suit against a man for starting a Facebook page called, “Kalamazoo Residents against T&J Towing,” which drew more than 800 fans in two days. “Some First Amendment lawyers consider the lawsuit an example of the latest incarnation of a decades-old legal maneuver known as a strategic lawsuit against public participation, or Slapp,” the Times reported.
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