Monday, February 7, 2011

QR Codes - Use Them to Market Your Practice

You’ve probably seen them around town, maybe on a billboard or flyer. They are those funny barcode-looking symbols that can be scanned by a barcode reader on a smartphone and will take you to a website or special application.

Some ways that law firms can use QR codes include driving traffic to their websites or promoting events such as seminars, sponsored programs or association conferences. They can also be used to announce new products (such as scholarly publications or white papers), new services (such as new practice areas), or class action lawsuits. With a class action, a firm can quickly provide valuable information to prospective class members – especially when dealing with consumer issues.

If a business is a major sponsor of an event, adding the QR code on every piece of signage can drive attendees to a webpage specifically thanking them for participating and providing them with an opportunity to sign up for such things as eNewsletters and eAlerts targeted directly to them.

In addition, QR codes can be used in trade industry and business publication advertising to drive readers to a website where they can learn more about the advertiser, their offerings and/or special promotions. Companies can use them in conjunction with launching a new website, brand or blog. One caveat however, is that the targeted webpage where users are being directed MUST be smartphone-friendly.

If someone uses the QR Code, we know that the ad was viewed. That’s important when it comes to tracking results and measuring Return on Investment (ROI) on a campaign.”

Using QR codes does not provide a one-size-fits-all approach, and though they may lend themselves to consumer-oriented promotions, with some innovative thinking, they can also be used for professional service firms and nonprofits. Make your own firm QR code: - free generator.
Some additional resources to read more include:

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