Monday, April 25, 2011

Is Your Time Spent on Social Media Paying Off? Make Sure!

With all the advice you are surely receiving, (from this blog and others) to get online and start connecting- we are sure you are quickly realizing social media optimization, although free, is a time-consuming task. So how can you tell your efforts are worth the trouble?

Ask yourself the following questions:
  1. Are the lawyers engaging in social media making new relationships?
  2. Are we generating more referrals from our online efforts?
  3. Are our lawyers being asked to share insight and advice with the media?
  4. Do our lawyers names rank high when Google searches are being made with our practice area and town?
  5. Are we generating more hits to our website?
  6. Are our lawyers being invited to speak at more events?
Understand these answers will most likely be "no" for the first 6 months of any serious online effort. You must give the plan time to start to work online.

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