Tuesday, July 5, 2011

Publishing Your Blog on Facebook

Kevin O'Keefe with The LexBlog network has a great post today about expanding the reach of your law blog. Don't have one yet? Don't be left behind!

Just over 3 months ago, a local news blog in Rockville, Maryland ditched their stand-alone Rockville Central website and moved to its own Facebook page.

The reason? Facebook is the second most visited website on the Internet.

Brad Rouke, Rockville Central’s Founder and Publisher, regarding the move:

We believe that this suggests that Facebook is where people, by and large, have decided to go for their first-stop online community activities. Which begs the question: Why have a separate site, and try to drag people away from Facebook? Why not go where they are?

I'm not suggesting that you, as a lawyer or law firm, ditch your blog and move to Facebook. I am suggesting that you consider co-publishing your blog on Facebook.

Not via any sort of auto-feed, but in a tasteful and strategic way that allows your insight to be shared in a person's Facebook newsfeed.

Jeff Sonderman at Poynter, writing on what Rockvile Central learned on its move to Facebook, provides three reasons to consider co-publishing on Facebook.

Click here to read the rest of the post.

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