The reason? Facebook is the second most visited website on the Internet.
We believe that this suggests that Facebook is where people, by and large, have decided to go for their first-stop online community activities. Which begs the question: Why have a separate site, and try to drag people away from Facebook? Why not go where they are?
I'm not suggesting that you, as a lawyer or law firm, ditch your blog and move to Facebook. I am suggesting that you consider co-publishing your blog on Facebook.
Not via any sort of auto-feed, but in a tasteful and strategic way that allows your insight to be shared in a person's Facebook newsfeed.