Monday, September 19, 2011

Irony of Ironies- PR is Suffering an Image Problem

The PR industry is suffering from an image problem, according to a new poll.

Gallup asked adults in the U.S. whether they have a positive, negative, or neutral view of 25 industries, and PR and advertising didn’t fair too well—though not as badly as that of the government sector.

According to Gallup, 32 percent of Americans have a positive view of the two industries—Gallup combined them for the poll—while 29 percent took a neutral stance, and 37 percent had a negative view.

The PR and advertising industries’ net positive rating—that is, the difference between its positive and negative scores—is -5 percent. Among the 25 industries listed in the poll, PR and advertising ranked 16th overall.

Since 2001, when Gallup first started measuring the image of the two industries, the PR and advertising’s net positive rating has declined 6 percent.

The computer industry had the most-positive score, with 72 percent giving it thumbs up, 16 percent indicating neutral, and just 10 percent saying their view is negative.

The federal government was the caboose of the poll, with 17 percent indicating their view is positive, 20 percent saying neutral, and 63 percent giving it thumbs down. It’s the worst score the government has received in this poll since Gallup starting measuring the industry’s image in 2003.

Gallup polled more than 1,000 Americans, ages 18 and older, from Aug. 11 to Aug. 14.

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