Hopefully your clients are not on the naughty list!
The Reputation Institute asked more than 10,000 consumers about their perceptions of the 150 largest companies in the U.S. It published the results of this online study in a list of the nation’s most reputable companies.
The company with the best reputation is General Mills, while the award for worst rep goes to … Freddie Mac.
Here’s the list of the 10 most reputable companies:
1. General Mills
3. Johnson & Johnson
10. Procter & Gamble
And the 10 least reputable:
1. Freddie Mac
2. Fannie Mae
3. Goldman Sachs
5. Bank of America
7. American International Group
8. News Corporation
Read more about the study at Forbes.